Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker.
Details:
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive.
- Brands report that in-store shoppers buy more per purchase.
I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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July 6, 2017
July 6, 2017
Try, Then Buy? Amazonβs Move Is Part of a Shopping Trend
Read the story from today's NY Times. And it isn't only fashion sites and Amazon that are doing this. Jewelry stores are also getting into the act. Is Tabletop next?
Full text: When I was a child, I would watch my grandmother try on dresses and coats she had brought home on βapproβ (or approbation) from Mrs. Downeyβs boutique in Dungarvan, Ireland: deciding, at her leisure, what to buy and what to return. Who knew that, decades later, βappro,...
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January 24, 2017
January 24, 2017
Warby Parker is trying to expand beyond the web to the physical retail realm. Today's WSJ shares that it hopes tying online to in-store purchases will help it.
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